Case study
The Old Vicarage
A warm, trustworthy website for a family-run care home in East Devon — designed so families can find clarity and make enquiries with confidence.
The Old Vicarage is a family-run care home in the heart of East Devon. They needed a refined digital presence that reflected compassionate care, personalised support, and a welcoming community — without losing the character of their historic setting.
Families making care decisions need reassurance first. The site had to present residential, respite, and dementia care clearly, showcase facilities and values, and make contact pathways obvious for people of every age and technical comfort.
- A calm information structure that helps families find services, facilities, and how to enquire.
- Design and imagery that balance heritage character with a modern, accessible experience.
- A presence that strengthens trust before the first conversation.
For care homes, the website isn’t decoration — it’s the first place families decide whether to trust you.